How much do niche sites earn in Europe?

 

The data is valid for the Europe-Near East area and is estimated for sites with average monthly traffic of 50,000 unique users

The most profitable websites are those in the financial field. This niche is by far the most profitable, twice more than the one in the 2nd place. And the 2nd is owned by the House and garden, with about 6k dollars per year (with an average traffic of 50k visitors per month).



Next is a large group of niches with incomes of about 4000 dollars per year. This includes: Internet and Telecommunications, Business and Industry, Travel, Shopping, Computers and Electronics, Beauty and Fitness.

The 3rd tier, with revenues of 2-3 thousand dollars per year, is represented by sites in domains such as:

• Online communities
• Automobiles and vehicles
• Laws and governance
• Hobbies and free time
• Health
• immobility
• Reference
• Food and drink
• Animals and pets
• Jobs and education
• games
• Science
• Arts and entertainment
• People and society

At the bottom of the ranking are the sites in the area of ​​culture, education, sports and news niches. (You wonder how there are so many big news sites, with a small number of users and which, in theory, are financed only by advertising). But here are the last categories in the ranking: Books and literature, Sports, News. Their income is between 1200 and 1500 dollars (or euros) per year. (The difference between the dollar and the euro, although relatively large, becomes insignificant in such a ranking, where the margins vary much more than the exchange rate difference).


For an extended presentation, see the Merchant Website